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Ubersuggest – Review 2023

Ubersuggest Review

Ubersuggest enables keyword research, a comprehensive website audit, and traffic estimation. It also offers a backlink analysis feature. Among the best SEO tools, it only provides a lifetime package starting from $120. When paid annually, Neil Patel’s tool is 90% cheaper than Ahrefs and SEMrush. If you choose a monthly subscription, you will save 70%. Does cheaper mean better or at least similar to Ahrefs and SEMrush? Read my Ubersuggest review and learn more!

Ubersuggest – What Is It?

Ubersuggest is a keyword research tool. They were created by Neil Patel – a well-known expert in the digital marketing industry. The tool’s popularity comes from the fact that it was completely free in the past. You can currently enjoy a free trial period of 7 days. After the end of a free trial, prices are still beautiful – the cheapest package (Individual) costs $12 monthly.

Ubersuggest panel

Photo 1. Ubersuggest panel. Source: www.neilpatel.com/ubersuggest/

Who Should Use Ubersuggest?

Ubersuggest will benefit:

  • Digital marketers.
  • Content marketers, and all who need support in content marketing.
  • SEO specialists.

If you want to achieve higher positions in Google for selected keywords and get more organic traffic – Ubersuggest is an adequate solution.

Good to know!

Check Ubersuggest tool SEO insights on the Neil Patel blog, and get a free training SEO course.

Ubersuggest Review – Is It Worth Choosing This Tool?

Ubersuggest is one of the most popular tools for search engine optimization analysis. You will check keyword suggestions, analyze the competition, and determine the estimated traffic on your website.

A friendly interface and a rich database distinguish Neil Patel’s tool.

Although it provides helpful information, it needs advanced features in other tools (e.g., in-depth backlink data analysis and cutting-edge research of rarely searched phrases in specific, low-competitive niches).

Ubersuggest is an excellent solution for people looking for a primary SEO tool (e.g., for small and medium business owners and freelancers). Experts will probably choose more expensive tools – Ahrefs or SEMrush.

Main Features of Ubersuggest – Review

What are the main features of Ubersuggest?

Ubersuggest Dashboard Overview

After creating an account and starting the trial period or paying for the subscription, you will be redirected to the main Ubersuggest panel.

Ubersuggest main panel

Photo 2. Ubersuggest main panel.

In the Dashboard, you can select various sections:

  • Rank Tracking.
  • SEO Opportunities.
  • My Workspace.
  • Chrome extension.

Moving on, there is the Site Audit feature. Here, you will verify your website’s On-Page SEO overall rating, monthly traffic from Google’s unpaid results, organic keywords, and backlinks.

Ubersuggest also allows you to check Site Speed on desktop computers and mobile devices.

Website performance testing in Ubersuggest

Photo 3. Website performance testing in Ubersuggest.

You can export all data from Site Audit to CSV.

Other Dashboard features:

  • Keyword Research.
  • Traffic Estimation.
  • Backlinks.

Details about the main functionalities of Ubersuggest are presented below.

Keywords Research – Find the Right Keywords and Rank High on Google!

In the Keyword Research section, you will find as many as six solutions:

  • Keyword Overview.
  • Keyword Ideas.
  • Keyword Visualization.
  • Keywords by Traffic.
  • Similar Websites.
  • Content Ideas.

The most crucial option is Keyword Overview. After selecting the language and country, enter the keyword you are interested in and click Search.

Keyword Research in Ubersuggest – a review of valuable options

Photo 4. Keyword Research in Ubersuggest – a review of valuable options.

If you find keywords, you will check search trends, the difficulty of positioning a given keyword, and the CPC. Ubersuggest can replace Google Keyword Planner.

By scrolling below, you will check keywords corresponding to a given topic and topic ideas.

Content ideas from Ubersuggest

Photo 5. Content ideas from Ubersuggest.

Click View All Keyword Ideas or View All Content Ideas to expand your searches. You can use filters to help sort the results, select appropriate keywords, and copy or export them to CSV.

Now, you know everything about Keyword Overview, Keyword Ideas, and Content Ideas.

So, let’s move on to the Keyword Visualization feature. After entering a keyword into the Ubersuggest, you will see the most frequently searched for long tail SEO phrases. This function is almost identical to that in the Answer The Public tool.

Keyword Visualization function in Ubersuggest

Photo 6. Keyword Visualization function in Ubersuggest.

If you need more precise results, select Date. To find out the search scope, CPC, and positioning difficulty of a given phrase, expand it.

Selecting Data Keyword Visualization in Ubersuggest

Photo 7. Selecting Data Keyword Visualization in Ubersuggest.

Another feature is Keywords by Traffic. In this case, you can search for a specific domain (e.g., www.ahrefs.com) or a selected URL (e.g., www.ahrefs.com/blogpost).

The URL results are as follows:

Using Keywords by Traffic in Ubersuggest

Photo 8. Using Keywords by Traffic in Ubersuggest.

Keywords by Traffic allows you to check the keywords for which a domain or URL ranks. This is useful for verifying your competition’s long-tail phrases, which you can use in your SEO campaign.

The last solution in the Keyword Research section is the Similar Websites option, which facilitates competition analysis. Just enter the appropriate URL into the Ubersuggest search engine. You will be able to verify similar websites that rank for industry-specific keywords.

After expanding View All, you will see all the phrases the competition ranks for.

Competition analysis in Ubersuggest

Photo 9. Competition analysis in Ubersuggest.

Traffic Estimation in Ubersuggest – Neil Patel’s SEO Tool in Practice

The first option is Traffic Overview. After entering the URL, you will verify your website for organic keywords, check your monthly organic traffic in Google, and the number of backlinks and DA (Domain Authority).

Website traffic analysis in Ubersuggest

Photo 10. Website traffic analysis in Ubersuggest.

To analyze keyword rankings, scroll down to SEO Keywords Ranking.

Keyword rankings in Ubersuggest

Photo 11. Keyword rankings in Ubersuggest.

Ubersuggest also allows you to check the most popular pages in terms of SEO (Top SEO Pages) and the most frequently entered keywords for a given domain (SEO Keywords).

Verification of domain popularity in Ubersuggest

Photo 12. Verification of domain popularity in Ubersuggest.

You can also estimate traffic using the second option: Top Pages By Traffic. Enter the domain in the Ubersuggest and check the results. You can select them and copy or export them to CSV.

Most popular subpages analysis

Photo 13. Most popular subpages analysis.

Backlink Verification – Hassle-free Backlink Analysis

In the Backlinks section, you will find two options:

  • Backlinks Overview.
  • Backlink Opportunity.

What should you know about them?

Backlinks Overview allows you to check Domain Authority (DA), the number of unique domains linking to your website, and all backlinks (since the inception of your domain).

Here, you will also verify new domains from which you obtained a backlink and websites that have stopped linking to your website.

Backlink analysis in Ubersuggest

Photo 14. Backlink analysis in Ubersuggest.

Scroll down if you want to check referring domains based on DA and further verify each backlink.

Detailed analysis of backlinks in Ubersuggest

Photo 15. Detailed analysis of backlinks in Ubersuggest.

In Ubersuggest, you can also check your chances of getting backlinks. Select Backlink Opportunity and enter the relevant competitors.

Chances analysis of obtaining backlinks in Ubersuggest

Photo 16. Chances analysis of obtaining backlinks in Ubersuggest.

For details, click Search.

Ubersuggest details on acquiring backlinks by competing domains

Photo 17. Ubersuggest details on acquiring backlinks by competing domains.

Ubersuggest Pricing – How Much Does Neil Patel’s Tool Cost?

Ubersuggest is currently one of the cheapest SEO tools for comprehensive keyword verification.

Ubersuggest pricing is below.

  • Individual package (1 website) – $12/month or $120/lifetime.
  • Business package (from 2 to 7 websites) – $20/month, $200/lifetime.
  • Enterprise package (from 8 to 15 websites) – $40/month or $400/lifetime.

You save 90% compared to the competition by choosing Neil Patel’s tool.

Competitive Ubersuggest pricing

Photo 18. Competitive Ubersuggest pricing. Source: app.neilpatel.com/en/pricing

Ubersuggest – Advantages for Digital Marketers

Advantages of Ubersuggest:

  • Appropriate price-quality ratio (Ubersuggest is an advanced tool that is the cheapest alternative to Ahrefs, SEMrush, or Moz).
  • Availability of extension for Google Chrome.
  • Ease of use.
  • Results from social media (e.g., Facebook, Pinterest, and Reddit).
  • Ability to verify keyword ideas in the Content Ideas section.

You can use Ubersuggest as an optimal keyword planner to verify backlinks (also from social media) and the difficulty of positioning each keyword.

Here, you can also check the number of keyword searches on the best pages in the SERPs, analyze the competition, and compare it to your website.

If you are looking for one tool for comprehensive website audit, keyword research, and backlink verification – choose Ubersuggest. It is a cheap and good alternative to more expensive market giants such as Ahrefs, SEMrush, or Moz.

Ubersuggest – Cons of Neil Patel’s SEO Tool

Cons of Ubersuggest:

  • Advanced features require higher packages (e.g., Business or Enterprise),
  • It is difficult or impossible to obtain optimal data in specific niches with low search volume (with Ahrefs, you will do it much faster and more precisely),
  • Slow analysis when several projects are launched at the same time.

Other SEO Tools – What are Ubersuggest Alternatives?

Ubersuggest alternatives:

  • SEMrush.
  • SE Ranking.
  • Ahrefs.
  • SpyFu.
  • Moz Pro.
  • Mangools.
  • Seobility.

Ubersuggest Review – Final Thoughts of Neil Patel’s Tool

If you care about keyword research and general website verification, Ubersuggest will work perfectly. Better solutions will include Ahrefs, Moz, or SEMrush for precise search results from specific niches. The same applies to advanced backlink verification and competitor analysis features. Ubersuggest is a general tool for freelancers and small and medium-sized e-commerce owners. 

FAQ – The Most Common Questions & Answers About Ubersuggest

Ubersuggest’s benefits include an intuitive user interface, a wide range of keyword analysis features, and the ability to research competitors. As for the disadvantages, the cheapest plan (Individual) only allows you to analyze one website. Additionally, Neil Patel’s tool does not verify backlinks as thoroughly as Ahrefs, Moz, or SEMrush.

You can use Ubersuggest to identify keywords, analyze competition, and generate content ideas. Thanks to this, you will optimize your website for the exact keywords and understand what phrases are popular among your competitors.

Ubersuggest is not a free tool. To fully use it, you must register and purchase one of the offered packages. Neil Patel offers a 7-day trial.

The data in Ubersuggest is mainly accurate, but as with most SEO analysis tools, there may be some variation. If you need clarification on the search results, use another SEO tool (e.g., Ahrefs).

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Dominik Bigosiński

Founder of b4content, Dominik is an international copywriter who helps marketing agencies increase blog traffic through content marketing. He has been writing since 2018 and is passionate about conscious life development and philosophy.