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How to write a meta title tag? – 9 simple ways!

How to write a meta title tag

Running a business in the e-commerce or service industry? Probably you want to get more visibility from search engines. One of the elements of SEO to which you must pay attention is the tag title. If you know how to write a meta title tag, you can independently optimize subpages in your website and generate new leads. Want to know more? Read today’s article!

What is a Meta Title? Definition & Examples

Meta title (aka title tag) is one of the essential elements of SEO. Located in the head section HTML is responsible for the title of each page on your website. If you write the meta title correctly, Google will display your site on the Search Engine Results Page (SERPs).

Photo 1: Examples of meta titles in the Search Engine’s Results Page. Source: www.google.pl

Why are meta titles important?

Meta titles are crucial tags for your website because:

  • affect on SEO – a well-optimized meta title can improve your website’s visibility (for this purpose, take care of adding relevant keywords related to the content of the page);
  • maximize click-through rate (CTR) – if you properly create a title tag, users will visit your website more frequently (it is helpful in this case to use call-to-action phrases, e.g., “Click now”, “Discover”, “Learn More”);
  • increase your brand’s visibility – using your brand name at the end of the meta title is an excellent practice to improve your reputation and discernibility.

Meta titles influence SXO (Search Experience Optimization) your website – improve both SEO, but also UX (User Experience). Preparing the title tag helps you rank in high positions on Google (and other engines, e.g., Bing, Yahoo!, or DuckDuckGo), developing a competitive advantage from a long-term perspective.

9 helpful ways to write meta titles – a checklist (with real examples)

The meta title should be written naturally. Above all, you must care for uniqueness and implement the right keywords that describe what is on your page. Use powerful words, and operate numbers or something that makes your meta title stand out.

Want to create a perfect page title? Look below at my 9 helpful ways to write meta titles.

1. Keep it concise

If you want the meta title to display correctly on the search engines results page (SERPs), you should aim for a title length between 50–70 characters.

2. Use important keywords

I recommend using between one and three keywords that accurately describe your website (without overstuffing). Avoid keyword stuffing because it doesn’t have a good influence on SEO and UX. You have only 50–70 characters – it is one short sentence. Thanks to this, you will convince your consumer to make a macro- or micro-conversion, e.g., in the form of:

  • product purchase,
  • using a service,
  • filling out the contact form,
  • visiting the product page of your e-commerce store,
  • watching a video,
  • sharing your blog post on social media,
  • sending a request for cooperation by e-mail.

By using the right keywords, you consider the search intent, which further increases the conversion rate.

3. Take a brand name at the end of the meta title

Most e-commerce shops and blogging websites use the brand name at the end of the meta title. That is a great way to increase the discernibility of your company in search engines. If you can write a short meta title tag (e.g., 55 characters long), you should use the other characters to implement your brand name.

Photo 2: Examples of brand names in the title tag. Source: www.google.pl

4. Make it relevant

Ensure your meta title accurately reflects the content on your page. This has a positive effect on the perception of your site by Googlebots (crawlers).

5. Prepare unique titles

Every meta title should be written initially. If you don’t know how to craft unconventional meta titles, you can try AI tools (like Chat GPT, Jasper.ai, or Copy.ai).

Photo 3: Five ingenious meta titles prepared by Chat GPT. Source: chat.openai.com

AI Tools could be better, but they can quickly give you a lot of propositions to create perfect title tags. This solution is beneficial for e-commerce owners and bloggers. To prepare a search engine-compatible meta tag, you should also implement Yoast SEO on your WordPress website. Thanks to this, you can make the whole search engine optimization process more accessible.

6. Create a title tag different from your headline (H1)

The meta title should be other than your page title. This is a common mistake I noticed with e-commerce owners and beginner bloggers. The label on your website only describes a specific topic, but the title tag should contain additional CTA and Unique Selling Points (which are not required for the site title).

7. Use trigger words

You can persuade potential customers to visit your website by implementing trigger words. This way, you also increase your chances of maximizing your conversion rate.

The most popular trigger words you can use when you craft meta titles:

  • Check.
  • Discover.
  • Explore.
  • Grow.
  • Improve.
  • Boost.
  • Secrets.
  • Proven.
  • Special offer.
  • Ultimate.
  • Quick.
  • Easy.
  • Step-by-step.
  • Expert.
  • Exclusive.
  • Guarantee.

Each matching trigger word can drive your website, leading to additional orders or purchases in the future.

8. Make your meta title stand out (try USP)

Rethink what makes your website stand out from the competition, and create the best meta title in your career. To achieve it, consider your unique selling point (USP). Thanks to this, your meta titles can be more practical and increase clicks.

Remember that high-quality and fast delivery is not your unique selling point. It is normal if you take your job seriously.

Examples of the USPs:

  • 100% natural composition,
  • delivery in 24 hours,
  • money-back guarantee,
  • limited edition,
  • 24/7 assistance,
  • free 3-day trial (no credit card required),
  • competitive pricing.

Based on my experience, this is the most crucial point of the whole article today. If you find the best practices to create a compelling meta title – focus on USP. It depends on whether potential customers purchase your product or will take advantage of your competition’s offer.

9. Optimize for readability

Following all the rules I explained today is very important, but all your meta titles should stand out with good readability. To achieve this goal, read your title tags aloud, and make any corrections.


All tips for writing a good meta title strive to meet the users’ needs. If you keep meta tags concise with essential keywords and powerful phrases and place a brand name at the end of the meta title, you can craft a user-friendly title. Thanks to this, you increase visibility on your site, get more clicks and acquire additional clients interested in your offer.

To check meta title tag length, use any SERP snippet optimizer.

Photo 4: Meta title length checker from Highervisibility.com. Source: www.highervisibility.com/seo/tools/serp-snippet-optimizer/
Need help with copywriting?

If you want help with copywriting for your business, call or message me. I remain at your disposal! Keep In touch.

FAQ – Frequently Answer Questions

A good meta title should be concise, unique, and different from your site or blog post title. It is also worth mentioning that you should use essential keywords and use trigger words and call-to-action to maximize website visits (e.g., “Check”, “Special offer”, “Click here”).

The perfect length for a meta title is 50-70 characters. If there are too few characters, your meta title will not be complete and does not meet users’ requirements, resulting in fewer clicks and conversions. Too many characters are also undesirable; because of that, Google will not display your whole meta title.

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Dominik Bigosiński

Founder of b4content, Dominik is an international copywriter who helps marketing agencies increase blog traffic through content marketing. He has been writing since 2018 and is passionate about conscious life development and philosophy.