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How to increase Ecommerce sales with content marketing? [5 tips]

How to increase sales with content marketing

No matter what industry you represent and what types of products you sell, everyone with an ecommerce business can independently increase sales in the online store. The key to success is using a content marketing strategy wisely to get new customers and engage existing ones. If you want to increase sales in ecommerce stores – read my article! Here are the 5 best and most unique ideas useful for online store owners!

1. Boost Ecommerce sales: Start your blog with long tail SEO keywords strategy

Running a blog is one of the best ways to get prospective customers from organic search results. Interestingly – touch not only Google but also Bing, Yahoo, DuckDuckGo, and YANDEX. Having your blog, you can easily help the whole SEO process. How? Blog posts are perfect for developing long-tail SEO keywords strategy (above 3-4 words). Consequently, your generic keywords (1-2 words) easier can rank higher in the SERPs (Search Engine Results Page).

By reading this article, you probably want more customers for your ecommerce platform. Implementing a long-tail SEO strategy is helpful because 56% of buyers use three or more words while asking questions on Google.

Long tail SEO gets you many benefits, e.g.:

  • higher Click-Through Rate (by a few percent);
  • more determined customers (the more precise keywords customers enter, the more they are determined to buy the product);
  • enhanced User Experience (focusing on long tail keywords can provide valuable and relevant content that satisfies user intent, leading to a positive user experience).

Many ecommerce stores have a well-developed blog. A good case is a market of healthy food leader iHerb. The first article was publicized in April 2017. So far, they have created hundreds of blog articles that rank in the TOP 10 search engines.

Blog iHerb helping to increase sales
Photo 1: Blog iHerb helping to increase sales. Source: iherb.com/blog/

And last but not least, is blogging in the ecommerce sector finally worth it? Of course. With a renowned blog, you can get more customers from search engines and earn more! This is one of the many benefits because a good prospering blog can make money from Google AdSense. If you have more than 15 000 monthly visitors, you can get up to $40 per 1 000 website visitors! Affiliate marketing is another way to monetize your blog (recommending products for good commissions).

Significantly, you don’t turn your blog into a billboard! Owners of online stores should be based on customers from search engines. Additional forms of earning money (like Google AdSense or affiliate marketing) may be good but necessary.

For example, potential customers who come to your website and see AdSense may get irritated and leave the site, increasing the bounce rate, which negatively impacts SEO.

In the other case, if you implement affiliate links, visitors may use an affiliate link instead of buying your product, which is worth more.

In summary, boost ecommerce sales with long-tail SEO blogging, but if you have a lot of traffic – be careful not to discourage customers (e.g., with useless ads from Google AdSense or cheap affiliate links).

2. Achieve success with an Ecommerce store: Create a series of podcasts!

Brands need to remember podcasts. It’s hard to make them because recording good podcasts costs a lot of time, but if you have a good idea, you should try it!

Based on actual ecommerce standards, podcasts are very worthwhile because they help:

  • keep their existing customers;
  • increase ecommerce sale;
  • showcase their expertise, share insights, and tell stories that align with their brand values;
  • foster a sense of community among existing customers.

Additionally, podcasts serve as a platform to promote new products and special offers to visitors.

Zalando has a good approach to the subject of podcasts. Every month they prepare high-quality marketing & fashion about various topics (e.g., How Levi’s achieved an 11% conversion rate with its 501 Icons campaign, etc.).

Zalando fashion&marketing podcasts.
Photo 2: Zalando fashion&marketing podcasts. Source: zms.zalando.com/podcast/

What is the goal Zalando? Creating brand awareness, which translates into future sales in the global market. This is an unusual fashion advertisement, which may working also in your case!

3. Increase sales with an e-mail marketing strategy: Send newsletters to your clients

Looking for ways that increase conversion rates? Many online brands send newsletters and other e-mail campaigns. Consequently, they can grow ecommerce sales, e.g., after potential customers add products to the basket but leave the website. How? It’s straightforward. They send an e-mail with a slight discount for the whole unfinished order. Also appropriate choice is to offer free shipping or cut-price for the next order.

You can craft any email marketing strategy, but don’t be a spammer. Try to get the most loyal customers who regularly complete purchases. Build brand awareness and take care of customer engagement (promo newsletters are good, but sometimes you should send premium educational blog content for your loyal customers).

If you want to start with an e-mail campaign, and boost your ecommerce sales, try MailChimp. It’s a simple platform for sending automated emails based on professional briefs facilitating encouraging customers to buy a product or use your services!

One of the most popular platforms to start e-mail marketing in e-commerce.
Photo 3: One of the most popular platforms to start e-mail marketing in e-commerce. Source: www.mailchimp.com

4. Get more sales in your Ecommerce store: Craft SEO category descriptions

While product descriptions are widespread, high-quality SEO category descriptions are scarce. It’s obvious that product/category descriptions increase the SEO value of your ecommerce site, but another benefit is encouraging potential customers to buy them.

Mac Cosmetics category description.
Photo 4: Mac Cosmetics category description. Source: www.maccosmetics.com/products/13835/eyes/eye-palettes-kits

If you want to craft the best category description in your life:

  • select appropriate keywords;
  • ensure the content is easily scannable;
  • provide a brief introduction for the category page;
  • include all necessary information to engage potential customers and encourage them to stay on your website;
  • create compelling and persuasive content;
  • maintain a conversational tone;
  • incorporate internal links to other relevant categories;
  • cover the subject comprehensively;
  • include a call-to-action (CTA);
  • include a Frequently Asked Questions (FAQ) section and implement it.

I explained the above points in detail in my previous article about writing SEO category descriptions for e-commerce. Take a look!

5. Improve Ecommerce sales: Take care of User-Generated Content (UGC)

All ecommerce businesses should allow users to share reviews about products. This is a crucial point for generating sales. Potential customers decide to buy based on reviews on your store. Customer feedback is vital! I mean especially about four/five-star reviews with a short description (30-40 words) and high-quality product images. The best example of the worldwide scale is Shein:

Quality Shein User-Generated Content (UGC).
Photo 5: Quality Shein User-Generated Content (UGC). Source: us.shein.com

Additionally, you can engage customers by creating competitions about any product you offer. Rules are simple – share, comment, and like. After 24 hours, choose one customer with the most interesting comment about your product.

Final thoughts

Everyone ecommerce store owner wants to get more loyal customers and increase online sales, but everything will take work! Firstly, you should start a blog to generate more organic traffic. It’s a long-term perspective strategy, but the results should appear after 3-6 months (e.g., in the form of greater interest in your offer). After 6-18 months, your blog will help you improve your conversion rate and earn more.

I also recommend creating a series of podcasts (thanks to this, you can attract more loyal customers) and sending newsletters to your clients. Additionally, very significant is crafting high-quality SEO category descriptions and taking care of User-Generated Content (UGC).

If you look for other ways to boost website sales, prepare magazines (to get more loyal customers), and try social media marketing (especially Facebook & Instagram Ads campaigns).

Get more potential customers with copywriting!

Are you looking for the best way to achieve ecommerce success? A well-thought-out content marketing strategy will increase sales in your company! Call or DM me.

FAQ – Frequently Answer Questions

Blogging is one of the best ways to increase ecommerce sales with content marketing. Thanks to this, you will increase interest in your offer, engage customers, and strengthen your brand’s image.

If you write high-quality category and product descriptions, you will increase traffic from search engines and convince customers to buy.

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Dominik Bigosiński

Founder of b4content, Dominik is an international copywriter who helps marketing agencies increase blog traffic through content marketing. He has been writing since 2018 and is passionate about conscious life development and philosophy.